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Stop talking innovation. 

Start asking questions.

We turn human understanding into new business opportunities using the combined power of ethnographic research and design thinking.

Core services

Understanding your customers can make real business impact.

IS IT A BIRD stimulates, drives and directs innovation processes. We inform corporate strategies, guide development of product categories, create new product concepts, define new digital experiences and rethink services. Our starting point is always human understanding, and the result clear and actionable solutions. We don’t believe in copy-pasting standard processes – we don’t only innovate client’s processes, but also our own. Each new project is an opportunity to rethink how we can approach a problem. We work across industries and sectors and always bring a fresh and curious perspective.

Shaping tomorrow

Strategy and business direction

Classical long-term competitive advantage is coming to an end, calling for a new approach to strategy.

We help executives set the right direction for their business, based on changes in the market and a deep understanding of their users’ needs. We use the design thinking approach to do strategy – not just talk about and plan it.

The IS IT A BIRD way is to start by exploring the ‘why’ for your organisation, and, from there, identify a value proposition that resonates with your stakeholders, to direct the strategic decision making process for the future.

 

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Future use

New products and services

Defining new and meaningful product and service concepts that create value for people and your business.

Immersed in insights, we use a structured creative process to explore ideas and develop them into new products, services or experiences; constantly prototyping and developing with feedback from users.

We operate in the fuzzy front end of concept development, where we set direction, define features, and specify requirements.

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Shifting a mindset

Innovation capacity and transformation

We specialise in providing our clients with new and unexpected insight into people’s lives

Through ethnographic methods and the application of behavioural economics principles, we explore and analyse real people's subjective experiences and explicit behaviours, and identify patterns in the way in which we humans act, feel and prioritise.

We specialise in giving our clients new and unexpected insights into the human beings they operate for.

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Dismantling complexity

User insights and behaviour analysis

We specialise in providing our clients with new and unexpected insight into people’s lives

Through ethnographic methods and the application of behavioural economics principles, we explore and analyse real people's subjective experiences and explicit behaviours, and identify patterns in the way in which we humans act, feel and prioritise.

We specialise in giving our clients new and unexpected insights into the human beings they operate for.

Read how our insights laid the foundation for Danske Bank's pocket money app reframing the piggy bank experience in a cashless reality. Or how our insights gave Denmark's largest energy company new ways to communicate their story.

Find inspiration for how to use insights in our cases

 

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OUR PROCESS

User-centered innovation based on human insights

Scope

Shaping the task at hand.

Empathize

Deep understanding of human behavior.

Define

Identifying problems with potential.

Ideate

Transforming ideas into opportunities.

Prototype

Refining and stabilizing the solution.

Deploy

Creating value and making it happen.

Want to know what
we can do for you?

Get in touch and be excited