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IS IT A BIRD stimulates, drives and directs innovation processes. We inform corporate strategies, guide development of product categories, create new product concepts, define new digital experiences and rethink services. Our starting point is always human understanding, and the result; clear and actionable solutions. We don’t believe in copy-pasting standard processes – we innovate both our client’s processes, and our own. Each new project is an opportunity to rethink how we can approach a problem. We work across industries and sectors and always bring a fresh and curious perspective. Check out the results in the Cases section.
Are changing customer preferences, technological developments or new market dynamics killing your strategy?
We help executives set the right direction for their business, based on changes in the market and a deep understanding of their users’ needs. We use the design thinking approach to do strategy – not just talk about and plan it.
The IS IT A BIRD way is to start by exploring the ‘why’ for your organisation, and, from there, identify a value proposition that resonates with your stakeholders, to direct the strategic decision making process for the future.
Are you trying to keep up with higher customer expectations in an increasingly competitive marketplace?
The traditional approach to assessing the potential of new product ideas is to boil the world down to quantifiable properties. We challenge this narrow focus on numbers.
Instead, we use a structured creative process to explore ideas and develop them into new products, services or experiences; constantly prototyping and developing with feedback from real people.
We operate in the fuzzy front end of concept development, where we set direction, define features, and specify requirements.
Are you missing the concrete tools, methods and habits that can turn ‘innovation’ from a management buzzword into everyday reality?
Innovation is not about Post-its and creative genius. It’s about culture and mindset: how organisations view the world, and the outlook of the employees.
We move organisations forward to become more human centred through an introduction of new habits, tools, and a shared language that helps boost the organisation’s confidence and capacity for innovation. We train leaders in innovation management and employees in executing innovation.
Do you have a true understanding of your customers or are you basing business decisions on assumptions about the world ‘out there’?
Through ethnographic methods and the application of behavioural economics principles, we explore and analyse real people's subjective experiences and explicit behaviours, and identify patterns in the way in which we humans act, feel and prioritise.
We specialise in giving our clients new and unexpected insights into the human beings they operate for. The insights are always actionable, showing clear direction of where the opportunity lies.
Read how our insights gave new ways to communicate their story. Also read how they provided The Danish Railways knowledge about or what personal .
Watch our video bellow to see how we can help you into the future.
Shaping the task at hand.
Deep understanding of human behavior.
Identifying problems with potential.
Transforming ideas into opportunities.
Refining and stabilizing the solution.
Creating value and making it happen.