IS IT A BIRD is a strategic innovation agency. We turn human understanding into new business opportunities.
We believe that the solutions of the future can’t always build on past experience. We must be open to new thinking and what emerges in the world. It takes courage and willpower to break free from just recreating to what already exists, and instead, create the solutions of the future. This is our dream.
We are in the business of exploration. Always seeking deeper meaning and new opportunities. We do this by asking questions. Even our name is a question. And we do it by experimenting. Getting closer to the unknown. It wasn’t a bird. Nor a plane. But something completely new to the world. Something fantastic. What are you seeking?
We are not your regular management consultants. We refuse to be. Our clients tell us we are different to anyone they ever worked with, and we consider that as a strength. Who would trust an innovation consultant that wasn’t quirky? We insist on being open and curious to the world with no standardised models for solutions.
IS IT A BIRD was founded the summer of 2011 by Line Groes based on a dream of creating positive, long-lasting changes for businesses and organisations. And with a simple vision: To become the leading human centered innovation agency in the world, where highly intelligent and creative people thrive and leave their mark on the world.
At IS IT A BIRD our point of departure is always a deep understanding of humans. We identify patterns in needs, behaviour and aspirations among real humans. Not just what they think of your product, service or brand (because often they don’t care), but understanding what makes their lives meaningful. We believe that this is the best starting point for innovation and serves as our guideline when we develop strategy, products and services.
We work exploratively and iteratively from early insight to tangible concept. Visual tools and prototypes ensure that the solutions works both for potential users and the client while developing the final solution. This interdisciplinary approach enables us to achieve agile solutions for a world in constant change.
Our starting point is always deep human understanding. With a solid background in social science and behavioral economics we identify patterns in the ways we as humans feel, act and prioritize.
We are makers. We work iteratively with prototyping to ensure speed and accuracy. In this way, we ensure solutions with commercial impact and relevance for the user.
We combine user insights with market and societal trends, in order to identify clear opportunity spaces with a market potential that feed directly into the strategic decision-making process.
We are driven by our employees – a gathering of innovation geeks, original thinkers and passionate practitioners. Our areas of expertise span a wide range of disciplines, making it possible to develop solutions across fields and industries. Diversity in skills, personality, nationality and views is the cornerstone of our budding innovation environment.
Director and Partner
Lead Innovation Consultant and Partner (on maternity leave)
Founder and Board Member
Senior Managing Consultant
Senior Service Designer
Service Design Intern
Associated Senior Consultant
Associated Senior Consultant