A different approach to user-centric innovation
At IS IT A BIRD our point of departure is always a deep understanding of humans. We identify patterns in needs, behaviour and aspirations among real humans. Not just what they think of your product, service or brand (because often they don’t care), but understanding what makes their lives meaningful. We believe that this is the best starting point for innovation and serves as our guideline when we develop strategy, products and services.
We work exploratively and iteratively from early insight to tangible concept. Visual tools and prototypes ensure that the solutions works both for potential users and the client while developing the final solution. This interdisciplinary approach enables us to achieve agile solutions for a world in constant change.
