One important underlying need met through the operation of windows is care and maintenance of the house and with more technology entering the house the investment in smart products is also an area of great significance. The insights provided clear guidelines regarding different target groups roles and influence in household decisions involving window operations, house management and smart products investments.
Through a deep understanding of windows as a part of homemaking, we discovered two important needs that the operation of windows meets in the home; the first being control, and the second being care and maintenance. This was in contrast to end-users’ expectations and experiences of smart technology that end-users linked to a reduced control rather than an increased control. Moreover, care and maintenance in the households as well as investments in new smart technologies are the responsibility of different members of the household.
Based on the insights, we developed concrete guidelines for future operation solutions. The depth of the insights provided VELUX engineers and product developers with a strategic direction for future development of new solutions to support end-users’ needs related to windows, home and homemaking.