Reframing experiences and foundational concepts for future-fit products

Defining new and meaningful product and service concepts that create value for people and your business.

Are you trying to keep up with higher customer expectations in an increasingly competitive marketplace?

The traditional approach to assessing the potential of new product ideas is boiling the world down to quantifiable properties. We challenge this narrow focus on numbers.

Instead, we use a structured creative process to explore ideas and develop them into new products, services or experiences; constantly prototyping and developing with feedback from real people.

We operate in the fuzzy front end of concept development, where we set direction, define features, and specify requirements.