Usually they just come with the home, and residents take them for granted. Yet light has a huge effect on our temporal environment and daily routines.
The Scandinavian interpretation of ideal home lighting has driven VELUX’s product development so far, but that doesn’t translate well into the southern European context, with its different needs for heat and light. We found that within the southern European idea of comfort, darkness is as important as light, and is, together with temperature and good ventilation, key to good sleep quality. The closer the bedroom replicates a cocoon, the better.
We held a large qualitative study to gather deep knowledge of French homes through interviews, participant observation and acting out.
We studied the perception of light, indoor climate, aesthetics and home design in order to create a strong springboard for the innovation process. We then worked closely with VELUX executives and engineers to share our findings and develop concepts. We hosted a creative workshop with VELUX representatives from all over Europe that allowed us to work directly with the people that mattered, and create the most effective solutions with strong strategic potential.
We laid the basis for VELUX’s work on a whole new generation of blackout blinds. For example, a new Roman blind that contains decorative features and is not fully integrated into the window, and a black-out Energy blind that maximizes the use of light during the day and offers total darkness at night.
IS IT A BIRD’s work has been used by market executives, engineers, the marketing team and product development team. The focus on the human aspect and experience has given employees a whole new understanding of their customer’s experience of light and comfort in general. This new human understanding also influenced other big decisions in VELUX.