Based on our analysis, we provided a number of recommendations on how DR could adjust and fine tune its perspective, and create new media content that kids would actually be drawn to.
We envisioned the new product as a multitude of universes, each based on a theme of content. Instead of separating visuals, sound and social content by platform, we mixed them all together and presented the kids with a complete landscape from which they could curate and remix their own customized experience. This gives them the opportunity to adapt the content to the context they are in, and create a platform that supports their own way of learning and teaching within their group of peers.
We sorted the specific recommendations across three main categories; approach, format and content, to make it actionable for the designers at DR to work with. That’s how we flipped the initial problem: kids don’t relate to radio, into the solution: stop thinking in platform categories, and start thinking in flexible universes of content.