Automation, AI, and new digital services and platforms, along with new types of employment and skills, are rapidly changing our ways of working and interacting. Where does that leave the relevance of a union like Djøf?
Unions are the backbone of the Danish labour market, where employer and employee meet and find mutual ground, and Djøf, one of the biggest in Denmark, wants to be more in sync with their members.
What should their strategic focus be for the coming years, and how can Djøf establish a more purposeful relationship with their members in particular, and Danes in general? We involved the members in our research, and facilitated strategic discussions with the Djøf leadership – both looking out to the world and into the core of Djøf in order to uncover a unique purpose.