We developed 6 strategic opportunity spaces based on trends and consumer knowledge. In a workshop with local markets we transformed them into product concepts, defining a clear direction for positioning the brand in the next upcoming 3-4 years.
Deep dive in three european markets and developing global initiatives that will shape the future draught beer experience.
Describing macro, mega and consumer trends that will influence Carlsberg categories. Developing category strategies and describing key drivers.
A fieldwork workshop for all brand managers from Carlsberg group were they got first hand experience of the value of meeting the consumer.
Developing recommendations on how to increased the Share of Throat of alcohol, through the use of Tuborg Christmas beers brand position
Deep insights about the man and his behaviour and aspirations during the Winter and concrete recommendations on how to create a campaign.
Tangible and actionable recommendations on how to re-design and optimize an existing beer.
A large ethnographic study with 75+ respondents in two segments lead to new insights about beer consumption in Denmark and recommendations for communication sales strategy and product development.