Who we are

Who are we?

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Who we are

IS IT A BIRD is a strategic innovation agency. We specialize in converting deep human insights into new business concepts, opportunities and innovation capabilities. We employ methods from social science, behavioral economics and design thinking. Our style is empathetic and passionate.

Client Services

IS IT A BIRD encourages, creates and runs innovation processes. We have no off-the-shelf solutions, but rather an approach which we know works. We offer services at three different levels of the strategic innovation process.

Read more about our services


We have conducted a number of projects for both private and public clients

See selected cases here
  • DSB

  • Google

  • Carlsberg

About IIAB

We are driven by our employees – a gathering of innovation geeks, original thinkers and passionate practitioners.

Meet the heads who make up IS IT A BIRD

Client statements

At IS IT A BIRD we welcome clients from both the private and public sector, and projects in all different scales.

See all our clients here
  • IS IT A BIRD’s analysis gave us a new understanding of our users, which we can incorporate directly into our product development. We have a long tradition of user-focused innovation, so giving us new knowledge is no easy task. However, that was exactly what IS IT A BIRD managed to do

    Marc Brøndum
    Senior Front-End Innovation Manager, Coloplast

  • IS IT A BIRD’s approach and methods are very interesting when it comes to creating consumer insights as they provide an understanding of the emotional drivers. IS IT A BIRD delivered a compelling explorative analysis and translated the insights into tangible commercial concepts.

    Marianne Verbes
    Product Development Manager, Falck Danmark

  • IS IT A BIRD’s ethnographic analysis was extremely valuable to our organisation. It gave us new insights and was disseminated in a way that made it easy for me to use and present it throughout the organisation. I highly recommend IS IT A BIRD to all companies that want new user insights which can be applied commercially.

    Penny Penelope Wyon
    Commercial Insights Manager, Marketing, Carlsberg DK